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How Panda 4.1 Will Change The Content of Your Website
December 2nd, 2014

Google uses algorithms to look for certain ingredients and signals it favours in order to rank websites based on their relevance and authority to the search user.

Every once in …

The Ultimate Guide To Outreach
June 26th, 2014

Today we are looking at outreaching and how to do it successfully. Outreaching has earned itself a reputation and recently it has been noted by Google that …

PR Is Now An Important SEO Factor
May 3rd, 2014

In a recent patent filed on 25th March 2014 Google disclosed in detail one of the 200+ factors that it uses to determine the search engine rankings …

The Anatomy Of The Perfect Post Title
March 23rd, 2014

Picture the scenario. You’ve just put together an impressive piece of content with all the trimmings and you’re looking to give it a title that will grab a global …

What Affect Will Prism Have On The Use Of Cookies
June 25th, 2013

Earlier this month, the Guardian published a story that led to privacy concerns erupting across the globe as a result of their  discovery of a thereto unheard-of programme going by …

7 Tips To Creating Engaging Blog Posts
April 25th, 2013

When you publish content to your website’s blog you want to be sure that the post has every chance of grabbing the attention of your visitor’s and sucking in …

Search Marketing Lessons From 2012
January 11th, 2013

A few months have now passed since we found out that not all penguins are cute and friendly. Google’s “Penguin” algorithm update came with a considerable bite for some …

Are you an SEO Sceptic?
October 31st, 2012

I can understand if you’re sceptical of SEO to be honest – I was exactly the same! However it is the mainstay of our business and we wouldn’t have …

Google Panda
December 20th, 2011

A lot of people have recently been affected by the Google Panda update. It has been widely publicised that drops in rankings can be attributed to poor quality content …