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Hitched — Case Study

Hitched.co.uk is the UK’s leading wedding site that provides free wedding planning resources, ranging from articles and guides to planning and buying tools. Helped by the team here at Surge, Hitched has quadrupled it’s monthly visitor count over the last three years and remains to be the UK’s number 1 wedding website.

The brief

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Assist the team at Hitched in extending their position as the UK’s leading wedding resource. The goals were to increase the number of targeted visitors to the website through increased search engine presence and social media following.

Our approach

Extending the search engine presence involved understanding the website’s structure, content and the requirements of their target audience. A content marketing campaign was mapped out to meet the twin goals of establishing Hitched as the thought leader in its sector and raising awareness of the range of resources that the site had to offer. This involved:

  • Extensive keyword research to understand the search patterns and requirements of wedding traffic.
  • On site SEO audit to identify areas for improving the ease with which search engines could crawl and index the site’s pages and content.
  • Infographic creation for promotion through email and social media outreach to relevant websites.
  • In house social media and on page SEO training.

The results

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  • 200% traffic growth in year 1
  • 249% traffic growth in year 2
  • 234% traffic growth in year 3
  • A 400% total growth in traffic to date and growing!

Our efforts combined with that of the team at Hitched have led to year on year growth that has established Hitched firmly as the UK’s leading wedding resource picking them up recognition along the way.

Hitched Awards
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