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LJ Photographics — Case Study

LJ Photographics is a contemporary wedding photographer specialising in digital enhancement. The Surge team were taken on to redesign their website to create more exposure and to showcase their work in the best possible light.

The brief

LJ came to us wanting a brand new site to replace their original that was beginning to show its age. We were to build them a fresh new site that could be totally managed by themselves that would also include RWB.  RWB (or Responsive Web Design) is the term given to websites that have been designed to adapt to the device that the visitor is viewing them on.

Our approach

ljphoto-screenshot1

Mobile site page designs

 We looked at their existing website and made a plan to wireframe each area of the website before creating design mock-ups to send to the client for approval. We then focussed on images rather than text, unlike the previous version of the site, to make it more gallery focussed in style and in functionality.

Working closely with the client, we updated their branding and it was made clear that we were to make the website mobile and tablet responsive. The team worked hard to make this happen and it was a resounding success not only for the client but for Surge as it was the first responsive website we developed, of which every website has been responsive since.

The results

  • The client is able to easily upload and manage their content and gallery independently
  • A professionally designed website optimised for all online devices
  • An increase in conversion rates and user engagement

 

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