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Office Principles — Case Study

Office Principles are commercial interior design and fit out consultants operating across the UK. With a 25 year history they had established a strong brand and enjoyed steady client referrals. However despite having completed a 12 month campaign with a local agency they had failed to make much progress in what was a very competitive sector.

The brief

Infographic example

Example of an infographic

After an extensive pitching process Surge were appointed to establish an integrated digital marketing campaign to extend their online referrals and enquiry rate.

Our approach

We mapped out a road map detailing our recommendations for conducting a campaign utilising a range of tactics including:

  • Onsite SEO audit and implementation of best practice recommendations
  • An ongoing content marketing campaign to develop topical high quality back links utilising infographics
  • Digital PR to raise awareness of the range of free planning tools on their website PPC campaign audit and restructuring
  • User site engagement analysis to identify how visitors were interacting with the website
  • Conversion optimisation through A/B split testing

Once the recommendations were agreed with the Office Principles team we began a phased roll out of the campaign and co ordinated closely with the in-house team through weekly conference calls and monthly campaign updates.

Old Page

Old Page

New Page

New Page

The results

  • 47% growth in search engine traffic over the 1st 9 months
  • 18% increase in targeted referral traffic
  • An increased average time on site of 1 minute 14 seconds
  • 22% reduction in home page bounce rate
  • 36% reduction in the average cost of PPC enquiries

The integrated campaign was a resounding success. Restructuring of onsite content and page structure made the site far more search engine friendly. Coupled with the ongoing content marketing and digital PR campaign which led to substantial industry exposure and back link accrual which in turn lead to top rankings across a range of the sector most competitive terms. The conversion work led to both increased conversions from both organs and PPC search traffic.

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