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The Job Crowd — Case Study

The Job Crowd is the UK’s leading graduate employer reviews and job listings site that supports graduates by providing a platform for the publishing of employer reviews and job vacancies. The team at surge were taken on board to help with auditing the website and increasing brand growth.

The brief

Example of an infographic

Example of an infographic

The volume of reviews on the site and its continually growing advice resources section had given rise to search engine crawl and indexing issues. Surge were brought on board to audit the website and provide best practice recommendations to resolve these issues.

Our approach

A range of auditing tools, including the website’s own Webmaster Tools, were used to audit the website and identify issues that were hindering the search engine’s ability to crawl and index the website’s reviews and advice content.

The size of the website made it important to work through the content in a pragmatic and structured manner with the in-house team at The Job Crowd implementing recommendations as we worked through the website.

The results

  • The removal of all Webmaster Tools Error messages
  • 7.5K daily visitors as at April 2014 from ongoing content and brand growth
  • Stronger keyword rankings in Google with the aid of an informational graphic and high quality content

As you can see from the results above the team managed to successfully audit the website, removing all error messages. We also increased traffic to the website using content marketing, such as the infographic on the right hand site of the page, and focussed on brand growth.

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