Office Principles are commercial interior design and fit out consultants operating across the UK. With a 25 year history they had established a strong brand and enjoyed steady client referrals. However despite having completed a 12 month campaign with a local agency they had failed to make much progress in what was a very competitive sector.
After an extensive pitching process Surge were appointed to establish an integrated digital marketing campaign to extend their online referrals and enquiry rate.
We mapped out a road map detailing our recommendations for conducting a campaign utilising a range of tactics including:
Once the recommendations were agreed with the Office Principles team we began a phased roll out of the campaign and co ordinated closely with the in-house team through weekly conference calls and monthly campaign updates.
The integrated campaign was a resounding success. Restructuring of onsite content and page structure made the site far more search engine friendly. Coupled with the ongoing content marketing and digital PR campaign which led to substantial industry exposure and back link accrual which in turn lead to top rankings across a range of the sector most competitive terms. The conversion work led to both increased conversions from both organs and PPC search traffic.