Springboard magazine is published by UK Trade and Investment and provides inspiration and information for those involved in international business. The team at Surge were taken on to raise brand awareness and manage their social media profiles.
KTI were looking to implement an awareness raising campaign with the goal of increasing subscriptions to the magazine. Their preference was for an ongoing strategy that they could implement in-house with social media being their preference. The goal set was to achieve 25%+ growth in subscribers over a 3 month campaign.
We commenced the campaign by establishing a detailed understanding of the function of Springboard Magazine and its target audience. We then devised a two stage social media campaign that involved:
Once the campaign had been mapped out and agreed we co ordinated closely with the in-house team to oversee the their implementation of the campaign.
The campaign was a resounding success and exceeded UKTI’s goals and expectations. The work also established a revised model for the promotion of the magazine via social media which the team at UKTI have been able to continue implementing.